The world has now become a digital playground. Smart phones, tablets, and laptops let people access what they want, when they want it and where they want it. In the good old days an Advertising Agency in Dubai recalls the corporate marketing department having a digital marketing component of a marketing strategy, this was in a different era. Times have changed and corporate marketing departments have also changed their strategies to keep up with this change and customize their needs to fit and reach a digital-age world.
Marketing is about reaching an audience with your message and to do this you have to send it to where they are and make it appealing to them. They have to like what they see. So what really does appeal to a generation that is into smart phones, tablets, and laptops, perusing news feeds, tweets, emails, photos, and videos, most often it is personal, creative stories that entertain, motivate, and engross them. Deep inside, people want to connect with something that tugs at the heart. Therefore, a company’s marketing message has to reach them through what appeals to those relational desires.
There are a lot of digital outlets that a company’s marketing department can choose, articles, eBooks, social media, press releases, podcasts, infographics, but one form of digital marketing that often overlooked is Video production. Video is an effective showpiece of an integrated marketing strategy. Videos can be easily and effectively passed out through every available social media channel.
Corporate video‘s regularly hits the top on a business website because people like to watch more than they like to read about a particular brand. Videos can be easily embedded in blog posts, website content and added to YouTube to reach large audiences. The company’s brand logo, theme colors, message, print media and online images can all be included in the video.
The power of video marketing is immense. And the more,creative and engaging the video is, the greater the benefit to the business. Users that go for attention grabbing videos online are increasingly likely to share videos over various social media platforms with their friends. Imagine with just one great event video, the company’s brand awareness can spread across the internet like wild fire.
Also, video has a tendency to stay on top no matter what, especially on the corporate web page. It can be linked to different types of products and services, increasing the number of conversions to the corporate website. This is also a good strategy to circle in potential investors to the company as well. A video can be like a door or a window to the company apart from the main website .
Video, is definitely a game changer in the corporate world, and there is no turning back now. If you business is still contemplating if you should get into corporate videos, then think no further as now is the time to do it!
Film District Dubai 